Marketing Tips

  • Marketing Tips

    Here are some tips from our top exhibitors on how to make the most of the opportunities Infosecurity Europe will provide.

    alt tag Define your objectives

    Define your objectives

    What do you want to get out of the show?

    Whether it's building brand awareness, closing sales or reaching for lead targets, it's all easier to achieve if you start with the right objectives in mind.

    By defining your goals and your budget from the outset, you can decide where best to allocate your time and resources for a productive and rewarding event experience.

    alt tag Profile yourself

    Profile yourself

    As part of your Exhibitor Package, you have the opportunity to create an online company profile on the event website.

    Make use of it and fully complete your company description and details of your products to help visitors decide to put you on their “must-see” list. You can access and amend your Company Profile via the Exhibitor Portal.

    alt tag Use Social Media

    Use Social Media

    Social media is a great way to engage easily, instantly and cost-effectively with customers, prospects, industry experts, press and associations to build networks and awareness.

    Make sure that you add your social media links to your Company Profile so that visitors can join your networks and see what your brand is all about.

  • alt tag Spread the word

    Spread the word

    Make sure that everyone knows you’re attending Infosecurity Europe.

    Download and personalise official Infosecurity Europe banners, logos and even invitations with your company name and booth number to include in your digital communications.

    What's more, you can book meetings in advance with your key clients and prospective visitors on site.

    alt tag PR & Press

    PR & Press

    No doubt you'll be planning your own PR campaign around your participation to gain important exposure in key industry publications before, during and after the show.

    But remember to share your news and plans for Infosecurity Europe with our PR team too! That way, we can highlight these in our own PR and media campaign and to potential visitors.

    alt tag Check things off

    Check things off

    The Exhibitor Portal isn't just for creating your online profile.

    You'll also find handy tools like the Exhibitor Manual and Exhibitor Checklist, which help set out your exhibiting journey with us.

    Tick things off along the way to stay on track, ensure you're prepared and keep on top of deadlines.

  • alt tag Brief the team

    Brief the team

    Do all your stand staff know the objectives for the event? Make sure your team are fully briefed on what visitors will want from your company, so that they can provide the best service possible.

    It's a good idea to create a schedule allowing for breaks and for the stand to be fully staffed at all times - your visitors will get a lot more out of a well-informed, refreshed and organised team!

    alt tag Stand out

    Stand out

    There are plenty of ways to ensure you stand out from the crowd at Infosecurity Europe.

    Whether you choose one of our sponsorship opportunities, create a novelty feature at your stand, stage a product launch, run an interactive presentation or something else, the possiblities to engage with your visitors are endless.

    alt tag We're here to help

    We're here to help

    We're happy to help you at any and every step of the way to ensure that your exhibiting journey is a success.

    With more than 22 years of experience of holding industry-leading information security events around the globe, you can be assured that you're in safe hands working with us.

  • Interested in Exhibiting?

    Interested in exhibiting? Join us at Infosecurity Europe 2019 to showcase your products and services.

    Book to Exhibit

    Contact Us

    Want to speak to someone? If you have questions get in touch with us today

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