Infosecurity Europe
4-6 June 2024
ExCeL London

How to Convince Your Boss to Let You Attend Infosecurity Europe

Attending events like Infosecurity Europe is incredibly valuable for professionals in the cybersecurity field. Our show offers a unique opportunity to stay updated on the latest trends, network with experts and leading vendors, and gain insights that can benefit your organisation.

However, convincing your boss to approve your attendance can sometimes be a challenge. In this blog post, we'll explore some effective strategies for persuading your boss to let you attend Europe’s leading cybersecurity event.

Highlight the Educational Value

One of the most compelling reasons to attend Infosecurity Europe is the wealth of educational opportunities on offer. With a whole host of keynote presentations, panel discussions, workshops, and training sessions, our event covers every topic relevant to cybersecurity professionals – from AI and cloud security to threat hunting and MSSP.

Emphasise to your boss the specific sessions or workshops that align with your current projects or areas of interest. Explain how attending these sessions will enhance your skills and knowledge, ultimately benefiting your work performance and the organisation as a whole.

Additionally, remember that you can earn CPE and CPD credits for attending sessions at Infosecurity Europe – ½ credit for a 25–50-minute session, 1 credit for a 50–60-minute session, 2 credits for a two-hour session and so on.

Stress the Networking Opportunities

Networking is a crucial aspect of professional development, and Infosecurity Europe provides ample opportunities to connect with industry peers, experts, and potential collaborators

Make the case to your boss that attending the event will allow you to expand your professional network, forge valuable connections, and stay updated on industry best practices. Mention that our game-changing digital networking tool, Infosec Meets, lets you easily find the right people to link up with and schedule meetings in advance.

Highlight the benefits of networking, such as gaining insights from others' experiences in the sector, learning about emerging security trends, and even exploring potential partnerships or business opportunities for your company.

Demonstrate ROI

When making the case to your boss, it's essential to demonstrate the return on investment of attending Infosecurity Europe. First, explain the opportunity cost of not attending – such as missed learning potential, lack of exposure to new technologies or strategies, and limited networking prospects.

Then, contrast this with the benefits of attending, such as acquiring new skills, building relationships with industry leaders, and staying ahead of competitors in your particular niche. If possible, provide concrete examples of how attending similar conferences in the past has yielded positive outcomes for you and your organisation, whether in the form of improved performance, new business leads, or innovative solutions to challenges in cybersecurity.


Offer to Share Knowledge

Assure your boss that your attendance at Infosecurity Europe won't just benefit you personally but will also benefit the entire company. Offer to share the knowledge and insights you gain from the conference with your colleagues through presentations, reports, or even informal discussion groups. This demonstrates your commitment to leveraging your experience for the collective benefit of the team and reinforces the value of investing in your professional development. Additionally, propose specific ways in which the information you acquire at the conference could be applied to current or upcoming projects within the organisation, highlighting the direct impact on business outcomes.

Justification Letter

We've taken the initiative to assist you in making a persuasive case to your boss for attending Infosecurity Europe by creating a comprehensive Justification Letter, available for download. This resource is designed to streamline the process of convincing your boss by outlining the key benefits of attending the conference and providing a structured template for communicating your reasons effectively.

Attending Infosecurity Europe can be a valuable investment in your professional growth and the success of your organisation. Remember, tailor your arguments to align with your boss's priorities and objectives and be prepared to proactively address any concerns or objections they may have.

With careful planning and persuasive communication, you can increase your chances of securing approval to attend Infosecurity Europe and reap the many rewards – make sure to register today!

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