Unlock Cybersecurity Buyer Insights

Understanding what cybersecurity buyers want is crucial to maximising ROI and boosting your sales pipeline.

The Cybersecurity Buying Insights report provides you with actionable information on buyer challenges, personas and strategies to help you close deals effectively. Tailor your approach to meet buyer needs and take your lead generation to the next level at Infosecurity Europe.

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What You’ll Learn

We surveyed 250 UK-based cybersecurity professionals with purchase power or influence, all working for large end-user companies, to find out more about their needs, behaviours and buying processes.

The six stages of the cybersecurity buying process
Key roles and departments involved in decision-making
Top challenges buyers face and how to address them
Triggers that drive cybersecurity purchasing decisions

How to showcase your solutions effectively at Infosec
Event formats that influence buying decisions
Tailored strategies for engaging different buyer personas
Do’s and don’ts for maximising your event ROI

67%

of buyers said keeping up to date with new cyber threats is their biggest challenge

61%

said discovering new technology is one of their triggers to purchase

43%

of buyers said product features is the most important factor when making a decision

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