How LastPass connected with the right audience at Infosecurity Europe

LastPass came to Infosecurity Europe to connect with security and IT decision-makers, understand their challenges and reinforce its position as a security partner. Its experience shows how exhibiting can bring businesses face to face with the right audience, support brand visibility and provide valuable market insight.

Here is what you will take away from LastPass’ exhibiting experience:

• How exhibiting can reinforce your brand’s positioning
• The value of direct conversations with decision-makers
• How conversations at the show provide valuable market insight

“At its core, LastPass does three things: it discovers applications and AI tools in use across an organisation, authenticates every user with confidence, and authorises the right access for the right people at the right time.”

“For businesses, that means IT and security teams can surface unapproved apps and AI tools before they become a liability, enforce access controls across every user without creating friction, and give every employee a single, seamless experience for password management, SSO, and MFA.” – Geri Bailey, Global Corporate Events Manager, LastPass

“Our primary objective for exhibiting at Infosecurity Europe was to connect directly with the security and IT decision-makers who are navigating one of the most pressing challenges in the industry right now: managing access in an environment where AI tools, shadow IT, and workforce change are all accelerating at once.”

“We came to Infosecurity Europe to have real conversations, not just to showcase a product, but to understand where practitioners are feeling the most pressure and to demonstrate how LastPass helps organisations take control of access without slowing teams down.”

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For LastPass, being present was also an opportunity to reinforce its positioning.

“Equally important was visibility. Infosecurity Europe brings together the most relevant audience in the European security market, and being present here reinforces that LastPass is a serious security partner not just a password manager.”

The conversations also helped LastPass understand the challenges security and IT leaders were prioritising.

Bailey explains: “For LastPass, success at Infosecurity Europe was measured in conversations and perception and one theme dominated almost every discussion: AI.”

“Security and IT leaders are watching employees adopt AI tools faster than any policy or governance process can keep up with. That's creating a new category of hidden risk that most organisations aren't equipped to handle yet. Our ability to surface those tools, bring them into view, and help teams make informed access decisions landed differently than we expected. It wasn't just resonant, it was urgent.”

“What the event confirmed is that the access problem has gotten significantly harder. Credential theft, SaaS sprawl, and now AI adoption are colliding at once and the teams feeling it most acutely are lean IT teams with limited resources and no room for complexity.”

“That's exactly who LastPass is built for. And Infosecurity Europe gave us the visibility to make that case, in person, with the right audience at exactly the right moment.”

For LastPass, Infosecurity Europe brought together the audience it wanted to reach and the opportunity to demonstrate its value beyond password management. Conversations with security and IT leaders highlighted an urgent need to address access risks as AI adoption accelerated, reinforcing the relevance of its offering.

This approach creates value on both sides – helping potential customers explore solutions to their challenges while giving exhibitors a better understanding of their needs. These informed conversations can lay the foundations for stronger customer relationships and future business opportunities.

Connect with security and IT decision-makers at Infosecurity Europe. Enquire about exhibiting to discuss how the event could support your business objectives.

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